![]() LinkedIn’s API doesn’t allow us to collect engagement data by hour of the day, but we were able to determine the best day of the week to post on LinkedIn. So, you need to make sure your posts are “recent” when your followers are most likely to be online.įind the best time to post on Instagram for your industry. That means newer posts are more likely to appear in your feed first, no matter how many times you refresh it. It’s not strictly chronological, but it’s designed to serve you fresh content that you’re likely to engage with. The Instagram algorithm favors “recency” when it determines which posts you will see in your feed. When we analyzed Hootsuite’s own posts in 2018, we discovered that the best time to post on Instagram was 12 p.m. EST, while educational organizations got the best results at 4 p.m. The food industry, unsurprisingly, received the most engagement when they posted at 12 p.m. The results varied widely between industries. In that case, we used data from 258,956 posts and the top 20 Instagram accounts in North America from 11 different industries. Since Instagram is becoming more and more important to brands, we did a separate break out post on the best time to post on Instagram. Use this data as a starting point, test different posting schedules, and compare results. 80% of Twitter’s users aren’t American.80% of Twitter users are affluent millennials.46% of American Twitter users visit the site at least once a day.Since it is a statistical anomaly, we have decided to disregard the data from Q1 2019, which shows Sunday as the most popular day to post. These graphs include data from the 2019 Superbowl, which occurred on a Sunday. The best time to post on Twitter is at 12 p.m.EST on Monday or Thursday, with emphasis on the 11 a.m. The best time to post on Twitter is between 9 a.m.You have less than 20 minutes to make sure your content reaches the right people!īut what is the best time to post on Twitter? B2B brands So timing matters more than ever on this network. The lifespan of a tweet is very short-only 18 minutes. Use engagement data from Facebook Page Insights or other measurement tools such as Hootsuite Analytics to determine what works best for you. 88% of Facebook users access the site via mobile deviceĪs always, you should test and track results for yourself.74% of Facebook users visit the site every day-more than any other social network.The best time to post on Facebook is 12 p.m.However, they are a true testament to what kind of organic traffic you can attain when you pair great content with great timing. Outliers: a few viral posts may be skewing the data. The best time to post on Facebook is between 9 a.m.Brand publishers on the platform have since found it more challenging than ever to get their organic content in front of their customers without paying to boost it.īeyond creating high-quality content, one of the most effective tactics for “hacking” the algorithm is to make sure you’re posting at the right time.īut what is the best time to post on Facebook? See below. In 2019, Facebook changed its News Feed algorithm to prioritize “meaningful interactions” from family and friends over content from brands. ![]() Table of contents The best time to post on Facebook The best time to post on Twitter The best time to post on Instagram The best time to post on LinkedInīonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. That’s regardless of whether you’re a B2B or B2C brand. ![]() EST, early in the workweek (i.e., Monday to Wednesday). In general, our data shows that the best time to post on social media is between 9 and 12 a.m. ![]() We were able to get the best time to post on Facebook, Twitter, and Instagram, and the best day to post for Twitter, Facebook, Instagram and LinkedIn. So, using data from social benchmarking tool Unmetric, we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. A well-timed post can lead to more likes, comments, shares, and click-throughs.īut, timing varies depending on industry and your specific audience. The best time to post on social media is whenever your audience is most likely to see and engage with your content. Is there really a best time to post on social media? ![]()
0 Comments
Leave a Reply. |